for Retailers - DPPA AS

for Retailers, Distributors & Importers

Stay Ahead of Product Passport Requirements — Without Bottlenecks or Guesswork

From Supplier to Shelf — Be Ready for ESPR and Beyond

What DPP Means for You

If you sell, distribute, or import products into the EU or EEA, the Digital Product Passport (DPP) isn’t just a compliance issue for manufacturers — it directly affects you. Under ESPR and related regulations, retailers and importers will be responsible for ensuring that products on the market display and link to valid product passports.

From electronics and batteries to textiles and furniture, your role is critical in delivering transparent, accessible product data to consumers, regulators, and repair services — both online and at the point of sale.

This isn’t just about avoiding liability — it’s a strategic opportunity to build trust, streamline operations, and align with future retail models.

Your Challenges

We understand the operational complexity retailers and distributors face:

Fragmented Supply Chain Data
It’s difficult to verify that every product from every supplier includes a valid passport — especially across global networks and mixed systems.

Expanding Legal Responsibility
You’ll be expected to ensure that every regulated product is DPP-compliant before placing it on the EU/EEA market — with enforcement mechanisms and liability risk in play.

Integration with Retail Channels
Whether online or in-store, DPPs must be reliably connected to products and accessible by customers — without disrupting your existing systems or customer experience.

Limited Time to Adapt
With enforcement timelines moving fast, importers and distributors need a practical way to prepare without building custom tools or depending on slow suppliers.

How We Help

EU & EEA DPP Coverage

We guide you through what’s required, from ESPR to the EU Battery Regulation, across all impacted product groups. You retain full control and ownership of your data, with no vendor lock-in.

Fast, Secure Public Lookups

Each product gets a unique QR or RFID code. Core passport data is embedded in the code itself and remains accessible offline. Extended details are served from Azure’s European data centers, routed through Azure Front Door with WAF protection, so lookups stay fast and reliable for the European market.

Connect Products Across Systems

Establish parent-child, sibling, or group relationships between products — including links to other DPP providers. This lets you show that a product is part of a kit, a replacement for another item, or made from subcomponents — even if some of the passports live outside our system.

Practical Onboarding

You can start with our pre-structured Excel template: fill in your product data and our team helps you map, validate, and publish the passports. Or have your team work directly in the platform with templates, attribute groups, and a media library. We’re rolling out connectors for PIM and ERP systems — talk to us about your setup.

Built for Scale

The platform follows MACH principles: API-first, cloud-native, and modular. It runs on Microsoft Azure in European regions with managed services for performance and reliability. A tenant-facing API for full product management is on the roadmap and will let you integrate DPP data directly into your existing systems.

Plug Into DPP — No Heavy Lifting Required

Why It Matters

Getting DPP right helps more than just your compliance team:

Build Customer Confidence
Transparency at the point of sale builds loyalty and helps customers make informed, sustainable choices.

Ensure Product Readiness
Prevent distribution delays and stop non-compliant products from reaching your shelves — or customers.

Enable Circular Retail
Passports unlock future models for repair, trade-in, resale, and recycling — essential for a circular economy and upcoming regulation.

Reduce Supplier Risk
When suppliers can’t deliver compliant Digital Product Passports, the liability lands with you. Our platform helps you flag gaps early so you can address them with suppliers before products reach your shelves.

Work With the Right Partner

We’re not salespeople or middlemen. We’re builders. Product Passport Authority is led by product and tech founders who’ve built the platform from the ground up. We’re a member of Standard Norge’s national DPP committee, and we’re already running pilots with Norwegian manufacturers in construction and textiles.

No vendor lock-in. A practical, scalable way to manage Digital Product Passports, with the flexibility to connect with your suppliers, your systems, and your pace.

We handle the hard parts so you can focus on your core business and stay ready for what’s coming.

Ready to make product compliance work for your business?

Email Us to Start

FAQs

Do we need to verify DPP compliance for all products we sell?

Not necessarily. Current regulations target specific categories — like batteries, textiles, and electronics — but the scope is expanding. If you import or distribute regulated products in the EU/EEA, you’ll be expected to support or display DPPs. It’s smart to prepare now. Please visit our Academy-section for more insights.

What happens if a product doesn’t have a valid passport?

Once enforcement starts for a regulated category, products without a compliant Digital Product Passport can’t legally be placed on the EU/EEA market in that category. Our platform helps you flag gaps early so you can address them with suppliers before they turn into legal or operational risk.

What kind of data do we need to provide?

If you are the economic operator responsible for placing a product on the market (e.g. as an importer or private-label brand), you may need to submit or verify product data. In most cases, our role is to help you host, validate, or connect to the DPPs provided by your suppliers.

Can we link to supplier DPPs instead of hosting them ourselves?

Yes. Our platform supports referencing external DPPs via secure URLs — you don’t need to host everything locally. We also offer fallback hosting options to ensure continuity if a supplier’s link breaks or becomes unavailable.

How do we ensure the DPP data is valid and compliant?

The platform validates data structure, required fields, and the regulatory format expected for the relevant product category. Final responsibility for the accuracy of the published data stays with the economic operator placing the product on the market. We give you the tooling and the audit trail to make that responsibility manageable.

Do we need to connect our internal systems to yours?

Not immediately. You can start by uploading DPP data via spreadsheets. Later, we support integration with your existing PIM or ERP via API (when available). We’ll guide you through the process at your pace.

Is the DPP data visible to everyone? Can we control who sees what?

Most data in a DPP is intended for public or customer-facing access. Sensitive details are typically excluded. While access management features are evolving, our platform ensures a baseline of privacy and data integrity.

Is your platform secure and GDPR-compliant?

Yes. We follow a zero-trust security model and host all infrastructure in Microsoft Azure’s European data centers. Data is encrypted in transit and at rest. For details, see our Security & Compliance page.

When should we get started?

Now is a good time — even if DPP isn’t mandatory yet for your products. Early adoption helps you avoid last-minute pressure, ensures smoother coordination with suppliers, and strengthens your readiness as new product categories become regulated.

Where does formal compliance responsibility sit?

With the economic operator placing the product on the EU/EEA market. For imported goods, that’s typically the importer. For private-label products, it’s the brand owner. DPPA gives you the technical platform, the data model, and the audit trail to meet that responsibility, but the legal accountability for what you publish stays with you.